Screw you, Powerbar

I suspect there will be plenty more evidence, like this, emerging that supports the idea that most athletic-related food is bogus. Good.
How can one be inherently pro-commerce yet anti food hucksterism you might ask? Simple. The market works most effectively with the widest possible access to information, including research that debunks all the food nonsense that is taken as fact. Powerbar, and all the athletic-focused dreck on the market, is a small, brief blip in American food history. The sooner they become history, because consumers choose real food over their stuff, the better.